Customer Success Stories


How a Leading Hotel, Casino and Café Chain Expanded Globally by Hiring Brand Advocates to Deliver Their World-Class Guest Experience

Hard Rock Hotel logo


Seminole Tribe of Florida set out to significantly expand the Hard Rock International brand around the world, following its acquisition in 2007.

Recruitment Opportunities:

To support global expansion, Hard Rock needed to hire 25,000 employees by mastering efficient, high-volume recruiting in regions such as Europe, Asia and the Americas by:

  • Understanding and catering to candidate preferences
    such as communication styles
  • Assessing candidate aptitude
    to deliver the Hard Rock guest experience
  • Offering productive new hire onboarding
    to make new property openings productive
  • Keeping data accurate and compliant
    throughout the entire talent lifecycle

increase in candidate response rate

Global workforce