Customer Success Stories

Enterprise Holdings Centralises Talent Acquisition with iCIMS to Support Multi-Country Strategy

Enterprise Holdings logo

Hotels, Hospitality and Tourism

Saint Louis, MO

Total staff:


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  • Number One Entry Level Employer
  • Chief Learning Officer Magazine Gold Learning Elite Organisation
  • Travel + Leisure Magazine’s World’s Best Car Rental Companies
  • American Society of Travel Agents Transportation Partner of the Year

  • Highly decentralised recruiting process
  • Maintaining consistent branding and culture across over 7,000 global locations
  • Lack of customer experience for both candidates and internal HR staff
  • A single platform solution flexible and configurable enough to meet the company’s business needs
  • Fully branded career portals serving users around the world in English, Spanish, German, and French
  • A speedy, well managed implementation process guided by a dedicated Implementation Manager

Founded in 1957, and headquartered in St. Louis, Enterprise Holdings is an internationally recognised brand operating neighborhood and airport rental locations in the United States, Canada, the United Kingdom, Ireland, and Germany. Enterprise is the largest car rental company in North America, and arguably the world, with an annual turnover of $10.1 billion and 904,000 vehicles in its rental and leasing fleet. In addition, Enterprise of North America is part of a global strategic alliance with Europcar, creating the world’s largest car rental network.

The Challenge

When it came to a talent acquisition software provider, Enterprise was looking for a technology partner that could align well with its culture of excellent customer service and help translate its brand across many decentralised locations. Enterprise’s decentralised approach to recruiting stemmed from its philosophy of empowering its people to make their own thoughtful decisions about their work and careers. This had led to the development of a unique organisation that despite being a huge, internationally successful car rental company also takes a personalised, entrepreneurial approach that lets individuals stand out.

The Solution

To foster this culture, Enterprise needed a solution that could empower management at the local level while simultaneously maintaining the company’s trademark emphasis on excellent customer service. To meet its complex business needs, Enterprise selected the iCIMS Talent Platform. With the platform’s flexible workflows and highly configurable career portals available in any language through a single technology accessible worldwide, Enterprise felt the iCIMS solution matched well with its recruiting environment and corporate culture.

The Results

Enterprise Holdings’ customer service oriented brand and culture could be communicated across the organisation through the collaborative tools offered by the iCIMS Talent Platform. At the same time local management would have the flexibility to manage its local recruitment efforts based on its own unique needs.

iCIMS also offered the ability to create an unlimited number of career portals, making the recruiting process much more candidate friendly by allowing for messaging and branding specific to local audiences and portals delivered in local languages and dialects. Finally, iCIMS customer support teams were available 24 hours a day from anywhere in the world to answer any questions from Enterprise’s corporate or local teams at no additional charge.

Enterprise is the largest car rental company in North America, with an annual turnover of $10.1 billion and 904,000 vehicles in its rental and leasing fleet.

"iCIMS met our needs from a customer service perspective. We've had a wonderful experience so far."

- Marie Artim,
vice president of talent acquisition