Enterprise Holdings’ multi-country strategy supported by iCIMS

Hotels, Hospitality and Tourism

Saint Louis, MO

NUMBER OF Personnel:


Applicant Tracking and Onboarding


  • CollegeGrad.com Number One Entry Level Employer
  • Chief Learning Officer Magazine Gold Learning Elite Organisation
  • Travel + Leisure Magazine’s World’s Best Car Rental Companies
  • American Society of Travel Agents Transportation Partner of the Year


  • Highly decentralised recruiting process
  • Maintaining consistent branding and culture across over 7,000 global locations
  • Lack of customer experience for both candidates and internal HR staff


  • A single platform solution flexible and configurable enough to meet the company’s business needs
  • Fully branded career portals serving users around the world in English, Spanish, German, and French
  • A speedy, well managed implementation process guided by a dedicated Implementation Manager

Founded in 1957, and headquartered in St. Louis, Enterprise Holdings is an internationally recognised brand operating neighborhood and airport rental locations in the United States, Canada, United Kingdom, Ireland, and Germany. Enterprise is the largest car rental company in North America, and arguably the world, with an annual turnover of $10.1 billion and 904,000 vehicles in its rental and leasing fleet. In addition, Enterprise of North America is part of a global strategic alliance with Europcar, creating the world’s largest car rental network.

The Challenge

Enterprise was looking for a technology partner that could align well with its culture of excellent customer service and help translate its brand across many decentralised locations. Enterprise empowers its people to make their own thoughtful decisions about their work and careers which led to the development of a unique organisation that takes a personalised, entrepreneurial approach to talent acquisition.

The Solution

To foster this culture, Enterprise selected the iCIMS’ flexible workflows and highly configurable career portals available in any language. Through a single technology accessible worldwide, Enterprise felt the iCIMS solution matched well with its recruiting environment and corporate culture.

The Results

Enterprise Holdings’ customer service-oriented brand and culture could be communicated across the organisation through the collaborative tools offered by iCIMS. At the same time local management would have the flexibility to manage its local recruitment efforts based on its own unique needs.

iCIMS also offered the ability to create an unlimited number of career portals, making the recruiting process much more candidate friendly by allowing for messaging and branding specific to local audiences and portals delivered in local languages and dialects.

Enterprise is the largest car rental company in North America, with an annual turnover of $10.1 billion and 904,000 vehicles in its rental and leasing fleet.

“iCIMS exceeded our customer service needs with 24-hour support at no additional charge.”

- Marie Artim,
vice president of talent acquisition