Tools to source and engage candidates have been part of recruitment strategies for years. Despite their consistent presence, however, numerous analysts’ reports have suggested that the immediate benefits of candidate relationship management (CRM) software remain unclear.
This disconnect may be the result of numerous factors, such as the improper use of recruiting technology, the inability to report on an impact, or the lack of a CRM system that is fully integrated with other human resource (HR) solutions.
To break it down, we’ve outlined three crucial aspects of CRM software so that you can empower your team to cultivate authentic relationships with interested candidates.
CRM tech eliminates mundane recruiter tasks so your team has more time to make informed hiring decisions and can stay ahead of the competition.
Today’s recruiters are giving more time to recruitment marketing hiring strategies to better attract talent. In a tight labour market, a quality talent pool is your best friend.
Talent pools allow you to source from job seekers who have previously expressed interest in your organisation. A pipeline of active leads reduces your reliance on job boards, speeds up your time to fill, and lowers the cost of vacancy.
Recruiters and recruitment marketers can keep groups actively engaged in their talent pipeline with personalised, branded email campaigns. Many CRMs include templates to make this process easier, but recruiters should also use campaigns to keep the candidate interested in the organisation and informed about topics relevant to their career aspirations. These campaigns should include company updates, new vacancies, images, links, videos, and timely information.
One way to push timely information and keep your passive and active potential hires engaged is through recruitment events. Virtual career fairs are a cost- and time-saving way to expand your hiring pool. Chat-based online events allow job seekers, regardless of their location or time zone, to connect with your team and organisation.
Overall, recruiters can review candidate information within the CRM, invite candidates to apply for open roles, and add candidates to talent pools for future engagement via email campaigns.
Finding best-fit talent is painless when your CRM tracks interest and activity. Users can quickly prioritise your most engaged prospects when using robust search, results, and reports. For instance, filters such as role type and skills as well as searches by keyword and location distill your talent pool to the top candidates, reducing time to source and hire.
Advanced CRM software can also instantly surface your most qualified candidates using artificial intelligence (AI) powered machine learning (ML) algorithms. AI and ML algorithms search your CRM by criteria as broad as a job description or as granular as education level. Robust searching capabilities ultimately lead to accurate, simplified profile matching.
With profile matching, recruiters spend less time sorting through people in your talent pool and more time connecting with candidates.
The main benefits of CRM systems include the abilities to create a pipeline of qualified talent, to keep that talent interested until a relevant job opens up, and to search your pipeline to find a superior candidate faster, without having to start all over again in the sourcing process.
The best way to get the results you need and achieve them faster is to leverage collaborative software. Bring recruitment marketing and other HR processes closer together by seamlessly integrating your CRM software with your applicant tracking and other HR solutions.
Learn more about building genuine relationships with candidates by reading our Cedar Fair customer success story.
With a passion for life-long learning, Danielle McClow got her start in higher education before joining iCIMS as a Content Writer. She holds an advanced degree in classic rhetoric and keeps things cheery around the office with her unique brand of nihilism.